HealthTime- Digital Marketing
The young generation is very much conscious for health and hygiene and always try to seek prophylaxis and care for the same. But sometimes it is hard to get the right information through right channel and it is highly unlikely without online interaction or research off late. In present time people are facing life style disease rather than communicable disease and Non communicable disease. People want to have information regarding the same in the form of authentic blog or article from where he may have the right input to follow or seek care and prophylaxis. There are several publishing platform where people can read important and insightful topics related to health and hygiene. These platforms which is playing a strategic role needs to spurt through digital marketing for massification.
This case study shared across to make you aware the digital transformation of a Publishing platform in health domain in Australia and our strategic approach to make it more visible digitally. Despite its authentic blog and article unable to draw web traffic, which affected its ranking and presence online in a big way.
ABOUT CLIENT
The client is a leading health blog site and healthcare provider with multiple branches globally.
The client partnered with Xatcovis, in a communication with one of the maintenance software engineer. The software engineer talked about our digital marketing team and in a final communication with our Digital marketing team and client spoke person, the team discussed more detailing. As per the required, the digital marketing team advised to choose the right keywords and framework to operate with. The digital marketing manager opted quadrant approach with weightage system –thereby selected 210 keywords across 10 programs and 5 geographies.
The outcomes of the activities was unbelievable and the hospital was able to show its presence across all the online channels.
INFORMATION
- Region: Australia
- Industry: Trading & services
- Type: Digital Marketing
- Engagement model: Fixed Monthly Cost
- Duration: 6 Months
- Resource: 2 Resources
THE CHALLENGE
The challenge was to enhance website visibility &organic traffic from generic & most competitive keywords in US, UK, and Italy with English and Italian language. In addition to this the challenge was also
- Web Crawling
- Page was not getting indexed
XATCOVIS SOLUTION:
Worked on keyword Selection: Shortlisted general keywords through “Keyword Selection Funnel” to identify target keyword generation. The appropriate keywords were shortlisted on the basis of certain parameters like Relevance, Rankability, Relevance and overall score.
Search Optimization:
Off page optimization:
- SMO Setup – Facebook, Twitter & Blogs
- Organic Link Building Practice
- Directory Submission
On page optimization:
- Worked on resolved canonical issues of duplicate pages due to multilingual
- Advanced SEO On Page Changes Implemented
Site Explore
Ranking report
| google.com.au | |
| Keyword | Ranking |
| Healthtime | 1 |
| 5 Brushing mistakes | 1 |
| Humidifying to avoid flu | 1 |
| Survive cold and flu season methods | 4 |
| Evening crave | 18 |
| Bring back your energy | 16 |
| Tooth brushing mistakes | 14 |
| 7 Fat burning foods | 23 |
| Ego Lifting | 34 |
| The truth about detox diets | 37 |
| Core exercises for beginners | 43 |
| Core Exercises without equipment | 74 |
| Types of Pilates | 82 |
Traffic Report
1st Nov To 30th Nov
